416 289 5000
1-800-268-4419 (in Ontario)

P.O. Box 631 Station A
Toronto, ON, M1K 5E9

Business Management - Marketing

Program Code 7278
Program Name Business Management - Marketing
Description This program has been designed to meet the needs of students seeking a broad knowledge of business administration and specializing in the area of marketing. Topics covered in this certificate include: product management, product pricing, distribution strategies, promotion strategies, advertising, sales promotions, publicity, media and creative execution.
Contact Telephone 416-289-5000 Ext: 52555
Contact Email

Mandatory Courses

Course Code Course Name
ACCT-112 Financial Accounting 1
BUSN-119 Business Fundamentals
HRMT-300 Organizational Behaviour
MKTG-116 Principles of Marketing

Elective Courses

In addition to the mandatory course listed, successful completion of two of the following is required:
Course Code Course Name
ACCT-222 Management Accounting 1
BUSN-333 Business Culture and Coll. Pract
CEMG-103 Fundamentals of Operations Management
HRMT-301 Human Resource Management
MGMT-222 Management Principles
MKTG-224 Market Research
MKTG-331 Marketing Communications