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416 289 5000
1-800-268-4419 (in Ontario)
P.O. Box 631 Station A
Toronto, ON, M1K 5E9
Market Research
| Course Code | MKTG-224 |
| Course Name | Market Research |
| Category | Business |
| Description | The Marketing Research course will introduce you to marketing research as a valuable tool in problem solving and decision-making in a business environment. The course will cover vital topics such as defining research problems and establishing research objectives, formulating the research proposal, research design, and qualitative research methods; data analysis for descriptive purposes, data collection and basic statistics, and more. As you learn these topics, you will become familiar with a wide variety of marketing research methods and techniques, and will be taught the statistical background needed to gain confidence in a particular research result. During the duration of Marketing Research, you will complete four assignments (on proposal writing, methodology, questionnaire design and data analysis) as well as a comprehensive final test. Among the course learning outcomes will be the ability to: •Describe the role of marketing research in strategic management; •List the steps in the marketing research process; •Identify marketing issues and develop appropriate marketing research objectives to address these issues; •Compare and contrast exploratory, descriptive, causal, primary, secondary, qualitative and quantitative research; •Justify appropriate research methods based on the nature of the marketing issue and the research objectives identified; •Develop effective data collection instruments; •Compare and contrast appropriate sampling methods to meet specific research objectives; •Select sample sizes, confidence intervals (margins of error) and confidence levels; •Appraise a data set relative to hypotheses to be tested; •Analyze results and make actionable recommendations; •Summarize key findings based on data analysis; •Design a research proposal and a research report. |
| Notes | For print-based and online courses, see our Distance Learning section, or call 416-289-5000, ext. 2555. This course is offered in both CE and Distance Learning formats. For further information regarding Distance Learning, visit www.centennialcollege.ca/dl or email online@centennialcollege.ca. |
| Contact Telephone | 416-289-5207 |
| Contact E-mail | ce@centennialcollege.ca |
| Associated Programs | |
| Register Online | https://secure.centennialcollege.ca/webreg/ |
| Section | Cost | Semester | Start Date | End Date | Meeting Times | Campus | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| 415 | $449.21 | Fall 2023 | 2023-09-12 | 2023-12-19 |
|
OntarioLearn | ||||
| 425 | $449.21 | Winter 2024 | 2024-01-10 | 2024-04-23 |
|
OntarioLearn | ||||
| 435 | $449.21 | Summer 2024 | 2024-05-14 | 2024-08-20 |
|
OntarioLearn |
| Legend for Days M - Monday T - Tuesday W - Wednesday R - Thursday F - Friday S - Saturday U - Sunday TBA - To Be Announced |