Principles of Marketing
Course Code | MKTG-116 |
Course Name | Principles of Marketing |
Category | Business |
Description | Principles of Marketing is a foundation course that has been designed to introduce you to the study of contemporary marketing. The course will emphasize the importance of a focus on the customer, and the management of the product, price distribution and promotion strategies within a dynamic business environment. You will learn through individual assignments that will, for example, focus on understanding the customer; group assignments (i.e. creating a new product and a supporting marketing plan), quizzes and two tests. Once you complete Principles of Marketing, you will be able to: • Describe the role of the marketing function in the overall success of an organization; • Recognize the importance of understanding customers, their purchasing behaviour and the marketing research methods used to develop this understanding; • Discuss external environmental factors (social, demographic, economic, technological, political and/or legal, competitive and physical) and their impact on marketing activities; • Describe the relationship among segmentation, target marketing and the marketing mix; • Demonstrate an understanding of the components of the marketing mix (product, price, distribution and marketing communications) and of customer relationship management. |
Notes | For further information regarding Distance Learning, visit www.centennialcollege.ca/dl or email online@centennialcollege.ca. |
Contact Telephone | 416-289-5207 |
Contact E-mail | ce@centennialcollege.ca |
Associated Programs | |
Register Online | https://secure.centennialcollege.ca/webreg/ |
Upcoming Intake
- Section: 435
- Cost: $362.97
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- Course Dates: 2024-05-14 - 2024-08-20
- Semester: Summer 2024
- Campus: OntarioLearn
- Section: 432
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- Course Dates: 2024-06-03 - 2024-10-21
- Semester: Summer 2024
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- Section: 439
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- Section: 440
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- Section: 415
- Cost: $363.56
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- Semester: Fall 2024
- Campus: OntarioLearn
- Section: 411
- Cost: $287.56
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- Course Dates: 2024-12-02 - 2025-04-28
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- Semester: Winter 2025
- Campus: Distance Online
- Section: 425
- Cost: $363.56
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- Course Dates: 2025-01-14 - 2025-04-22
- Semester: Winter 2025
- Campus: OntarioLearn
- Section: 426
- Cost: $363.56
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- Course Dates: 2025-02-03 - 2025-05-12
- Semester: Winter 2025
- Campus: OntarioLearn
- Section: 435
- Cost: $363.56
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- Course Dates: 2025-05-13 - 2025-08-19
- Semester: Summer 2025
- Campus: OntarioLearn
- Section: 432
- Cost: $287.56
- Meeting Times: No times defined
- Course Dates: 2025-06-02 - 2025-10-20
- Semester: Summer 2025
- Campus: Distance Correspondence
- Section: 427
- Cost: $363.56
- Meeting Times: No times defined
- Course Dates: 2025-06-02 - 2025-10-20
- Semester: Winter 2025
- Campus: Distance Correspondence
- Section: 438
- Cost: $363.56
- Meeting Times: No times defined
- Course Dates: 2025-07-02 - 2025-10-08
- Semester: Summer 2025
- Campus: OntarioLearn
- Section: 439
- Cost: $363.56
- Meeting Times: No times defined
- Course Dates: 2025-08-01 - 2025-11-07
- Semester: Summer 2025
- Campus: OntarioLearn
- Section: 440
- Cost: $363.56
- Meeting Times: No times defined
- Course Dates: 2025-08-01 - 2025-11-07
- Semester: Summer 2025
- Campus: OntarioLearn