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416 289 5000
1-800-268-4419 (in Ontario)
P.O. Box 631 Station A
Toronto, ON, M1K 5E9
Principles of Marketing
| Course Code | MKTG-116 |
| Course Name | Principles of Marketing |
| Category | Business |
| Description | Principles of Marketing is a foundation course that has been designed to introduce you to the study of contemporary marketing. The course will emphasize the importance of a focus on the customer, and the management of the product, price distribution and promotion strategies within a dynamic business environment. You will learn through individual assignments that will, for example, focus on understanding the customer; group assignments (i.e. creating a new product and a supporting marketing plan), quizzes and two tests. Once you complete Principles of Marketing, you will be able to: • Describe the role of the marketing function in the overall success of an organization; • Recognize the importance of understanding customers, their purchasing behaviour and the marketing research methods used to develop this understanding; • Discuss external environmental factors (social, demographic, economic, technological, political and/or legal, competitive and physical) and their impact on marketing activities; • Describe the relationship among segmentation, target marketing and the marketing mix; • Demonstrate an understanding of the components of the marketing mix (product, price, distribution and marketing communications) and of customer relationship management. |
| Notes | Required course for the following outside certifications: PMAC This course is offered in both CE and Distance Learning formats. For further information regarding Distance Learning, visit www.centennialcollege.ca/dl or email online@centennialcollege.ca. |
| Contact Telephone | 416-289-5207 |
| Contact E-mail | ce@centennialcollege.ca |
| Associated Programs | |
| Register Online | https://secure.centennialcollege.ca/webreg/ |
| Section | Cost | Semester | Start Date | End Date | Meeting Times | Campus | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| 435 | $362.97 | Summer 2022 | 2022-05-11 | 2022-08-17 |
|
OntarioLearn | ||||
| 438 | $362.97 | Summer 2022 | 2022-06-01 | 2022-09-07 |
|
OntarioLearn | ||||
| 432 | $286.97 | Summer 2022 | 2022-07-01 | 2022-12-16 |
|
Distance Correspondence | ||||
| 439 | $362.97 | Summer 2022 | 2022-07-04 | 2022-10-11 |
|
OntarioLearn | ||||
| 440 | $362.97 | Summer 2022 | 2022-08-02 | 2022-11-08 |
|
OntarioLearn |
| Legend for Days M - Monday T - Tuesday W - Wednesday R - Thursday F - Friday S - Saturday U - Sunday TBA - To Be Announced |