416 289 5000
1-800-268-4419 (in Ontario)

P.O. Box 631 Station A
Toronto, ON, M1K 5E9

Principles of Marketing

Course Code MKTG-116
Course Name Principles of Marketing
Category Business
Description Principles of Marketing is a foundation course that has been designed to introduce you to the study of contemporary marketing.

The course will emphasize the importance of a focus on the customer, and the management of the product, price distribution and promotion strategies within a dynamic business environment.

You will learn through individual assignments that will, for example, focus on understanding the customer; group assignments (i.e. creating a new product and a supporting marketing plan), quizzes and two tests.

Once you complete Principles of Marketing, you will be able to:

• Describe the role of the marketing function in the overall success of an organization;
• Recognize the importance of understanding customers, their purchasing behaviour and the marketing research methods used to develop this understanding;
• Discuss external environmental factors (social, demographic, economic, technological, political and/or legal, competitive and physical) and their impact on marketing activities;
• Describe the relationship among segmentation, target marketing and the marketing mix;
• Demonstrate an understanding of the components of the marketing mix (product, price, distribution and marketing communications) and of customer relationship management.
Notes Required course for the following outside certifications: PMAC
This course is offered in both CE and Distance Learning formats.

For further information regarding Distance Learning, visit or email
Contact Telephone 416-289-5207
Contact E-mail
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Section Cost Semester Start Date End Date Meeting Times Campus
435 $362.97 Summer 2022 2022-05-11 2022-08-17
Times Days
No times defined -
438 $362.97 Summer 2022 2022-06-01 2022-09-07
Times Days
No times defined -
432 $286.97 Summer 2022 2022-07-01 2022-12-16
Times Days
No times defined -
Distance Correspondence
439 $362.97 Summer 2022 2022-07-04 2022-10-11
Times Days
No times defined -
440 $362.97 Summer 2022 2022-08-02 2022-11-08
Times Days
No times defined -
Legend for Days
M - Monday T - Tuesday W - Wednesday R - Thursday F - Friday S - Saturday U - Sunday
TBA - To Be Announced