||This course is an introduction to a broad range of business concepts, practices, and theories relevant to today's global business environment. Students examine the interrelationship among functional areas of a business enterprise; specifically, human resources, operations management, marketing and sales, and accounting and finance. Lessons focus on how these functional areas of business are impacted as the economy, technology, global competition, and consumer decision-making continue to evolve. Students exercise their entrepreneurial mindset by envisioning a new venture and gathering market research to aid in making decisions about target markets, products, operations, finances, social responsibility, and human resources.
Throughout this course students develop and enhance their ability to work effectively in teams, conduct research, apply self-management strategies, and deliver professional business presentations. These essential business skills establish a foundation for future academic success while preparing students for the professional demands of a career in business.
This course is delivered through a variety of instructional methods and may be delivered weekly in a hybrid format (3 hours in classroom with 1 hour online (asynchronous), traditional classroom format (face to face with a professor), or fully online. Please check delivery format upon registering.
This course is accredited by the Canadian Professional Sales Association (CPS) as an optional course within the CPSA professional development program. For more information on obtaining a CPSA credential please refer to the CPSA website at https://www.cpsa.com/learning-development/students