416 289 5000
1-800-268-4419 (in Ontario)

P.O. Box 631 Station A
Toronto, ON, M1K 5E9


Course Code MKTG-222
Course Name Retailing
Category Business
Description This marketing course focuses on retailers and retailing in the Canadian environment, both from a conceptual and practical perspective. Students learn the fundamentals of the retailing mix and of marketing strategy in a retail context. They are also provided with the opportunity to evaluate a retailer and develop recommendations to improve efficiency and/or effectiveness of their retail operation. Students also have the opportunity to examine a retailer through the lens of Environics Analytics' proprietary ENVISION software, allowing them to draw and analyze trade areas and target markets.
Contact Telephone 416-289-5207
Contact E-mail
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Section Cost Semester Start Date End Date Meeting Times Campus
There are no sections for this course at this time.
Legend for Days
M - Monday T - Tuesday W - Wednesday R - Thursday F - Friday S - Saturday U - Sunday
TBA - To Be Announced