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416 289 5000
1-800-268-4419 (in Ontario)
P.O. Box 631 Station A
Toronto, ON, M1K 5E9
Retailing
| Course Code | MKTG-222 |
| Course Name | Retailing |
| Category | Business |
| Description | This marketing course focuses on retailers and retailing in the Canadian environment, both from a conceptual and practical perspective. Students learn the fundamentals of the retailing mix and of marketing strategy in a retail context. They are also provided with the opportunity to evaluate a retailer and develop recommendations to improve efficiency and/or effectiveness of their retail operation. Students also have the opportunity to examine a retailer through the lens of Environics Analytics' proprietary ENVISION software, allowing them to draw and analyze trade areas and target markets. |
| Notes | |
| Contact Telephone | 416-289-5207 |
| Contact E-mail | ce@centennialcollege.ca |
| Associated Programs |
| Section | Cost | Semester | Start Date | End Date | Meeting Times | Campus |
|---|---|---|---|---|---|---|
| There are no sections for this course at this time. | ||||||
| Legend for Days M - Monday T - Tuesday W - Wednesday R - Thursday F - Friday S - Saturday U - Sunday TBA - To Be Announced |