416 289 5000
1-800-268-4419 (in Ontario)

P.O. Box 631 Station A
Toronto, ON, M1K 5E9

Customer-Centric Strategy

Course Code MGMT-223
Course Name Customer-Centric Strategy
Category Business
Description The journey to customer centricity is not an easy one. A customer-centric company will have many challenges aligning objectives, targets, rewards and recognition with customer needs. Companies with customer-centric business models have a specific approach and strategic mindset to doing business that ensures the customer is at the center of the company's operating model.

This course will provide students with an understanding of customer-centric business strategies. Students will discover that managers need to entrust frontline employees with the critical task of generating loyalty and enthusiasm among customers. Companies need to teach employees the skills they need to achieve those results. Students will gain hands-on experience using social media and customer relationship management software aimed at improving customer experience, satisfaction, and retention.
Notes For any inquiries, please send an email to
Contact Telephone 416-289-5207
Contact E-mail
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Section Cost Semester Start Date End Date Meeting Times Campus
841 $284.97 Summer 2023 2023-05-08 2023-08-18
Times Days
No times defined -
Distance Online
Legend for Days
M - Monday T - Tuesday W - Wednesday R - Thursday F - Friday S - Saturday U - Sunday
TBA - To Be Announced