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416 289 5000
1-800-268-4419 (in Ontario)
P.O. Box 631 Station A
Toronto, ON, M1K 5E9
Business Marketing
| Program Code | 2805 |
| Program Name | Business Marketing |
| Description | The Business - Marketing program prepares you to be the essential link between an organization and its customer base. You start the offering by learning business basics such as accounting, organizational behaviour, business software, customer service and international business. These topics create a solid foundation for the marketing courses and topics that follow, including: Marketing theory and case-based problem-solving Marketing communications (which includes advertising and promotion) Account management Sales and service In addition to classroom theory led by experienced faculty members, the Business - Marketing program makes use of hands-on learning. You will explore the various areas of marketing through case studies, guest lectures, presentations, projects, and computer simulations and technologies. |
| Admission Requirements | Domestic Students must be 19 years of age or older to get in to this program. No other requirements are necessary. International Students should contact our International Office via email at international@centennialcollege.ca for eligibility. |
| Info | Students will be placed in the appropriate English level based on skills assessment results. Students who complete the English Assessment Test and score 170/171 (College Communications 2 /(ESL) or higher, are exempt from COMM160/161 (College Communications 1/(ESL)). If you score 160 or 161, then you must complete COMM 160/161 before you can proceed to COMM170/171. MATH128 prepares students for MATH119, which is a required course for most School of Business Diploma programs. Applicants who test between 21/45 and 35/45 in the MATH Assessment test will be exempted from MATH128, and will take MATH118. Students who score 36/45 or higher will be exempted from MATH128 and MATH118 and will take MATH119. |
| Notes | A minimum C grade and an overall minimum GPA of 2.0 is required for graduation. |
| Contact Telephone | 416-289-5000 EXT 2320 |
| Contact Email | Business.PT@centennialcollege.ca |
Mandatory Courses
| Course Code | Course Name |
|---|---|
| ACCT-123 | Financial Accounting Concepts |
| BUSN-119 | Business Fundamentals |
| BUSN-313 | Career Action |
| BUSN-333 | Business Culture and Coll. Pract |
| COMM-160 | College Communications 1 |
| COMM-161 | College Communication 1 (ESL) |
| COMM-170 | College Communication 2 |
| COMM-171 | College Communication 2 (ESL) |
| COMP-106 | Applied Business Software 1 |
| COMP-126 | Applied Business Software 2 |
| ECON-205 | Principles of Micro Economics |
| ECON-206 | Principles of Macro Economics |
| GNED-500 | Global Citizenship |
| HRMT-300 | Organizational Behaviour |
| HRMT-301 | Human Resource Management |
| INTL-220 | International Business Concepts |
| MATH-119 | Mathematics of Finance 2 |
| MATH-128 | Mathematics Of Finance 1-E |
| MKTG-116 | Principles of Marketing |
| MKTG-221 | Practical Applications in Marketing |
| MKTG-222 | Retailing |
| MKTG-223 | Professional Selling |
| MKTG-224 | Market Research |
| MKTG-229 | Digital Marketing |
| MKTG-331 | Marketing Communications |