416 289 5000
1-800-268-4419 (in Ontario)

P.O. Box 631 Station A
Toronto, ON, M1K 5E9

Business Marketing

Program Code 2805
Program Name Business Marketing
Description The Business - Marketing program prepares you to be the essential link between an organization and its customer base. You start the offering by learning business basics such as accounting, organizational behaviour, business software, customer service and international business. These topics create a solid foundation for the marketing courses and topics that follow, including:

Marketing theory and case-based problem-solving
Marketing communications (which includes advertising and promotion)
Account management
Sales and service

In addition to classroom theory led by experienced faculty members, the Business - Marketing program makes use of hands-on learning. You will explore the various areas of marketing through case studies, guest lectures, presentations, projects, and computer simulations and technologies.
Admission Requirements Domestic Students must be 19 years of age or older to get in to this program. No other requirements are necessary.

International Students should contact our International Office via email at for eligibility.
Info Students will be placed in the appropriate English level based on skills assessment results.
Students who complete the English Assessment Test and score 170/171 (College Communications 2 /(ESL) or higher, are exempt from COMM160/161 (College Communications 1/(ESL)). If you score 160 or 161, then you must complete COMM 160/161 before you can proceed to COMM170/171.

MATH128 prepares students for MATH119, which is a required course for most School of Business Diploma programs. Applicants who test between 21/45 and 35/45 in the MATH Assessment test will be exempted from MATH128, and will take MATH118. Students who score 36/45 or higher will be exempted from MATH128 and MATH118 and will take MATH119.
Notes A minimum C grade and an overall minimum GPA of 2.0 is required for graduation.
Contact Telephone 416-289-5000 EXT 2320
Contact Email

Mandatory Courses

Course Code Course Name
ACCT-123 Financial Accounting Concepts
BUSN-119 Business Fundamentals
BUSN-313 Career Action
BUSN-333 Business Culture and Coll. Pract
COMM-160 College Communications 1
COMM-161 College Communication 1 (ESL)
COMM-170 College Communication 2
COMM-171 College Communication 2 (ESL)
COMP-106 Applied Business Software 1
COMP-126 Applied Business Software 2
ECON-205 Principles of Micro Economics
ECON-206 Principles of Macro Economics
GNED-500 Global Citizenship
HRMT-300 Organizational Behaviour
HRMT-301 Human Resource Management
INTL-220 International Business Concepts
MATH-119 Mathematics of Finance 2
MATH-128 Mathematics Of Finance 1-E
MKTG-116 Principles of Marketing
MKTG-221 Practical Applications in Marketing
MKTG-222 Retailing
MKTG-223 Professional Selling
MKTG-224 Market Research
MKTG-229 Digital Marketing
MKTG-331 Marketing Communications