416 289 5000
1-800-268-4419 (in Ontario)

P.O. Box 631 Station A
Toronto, ON, M1K 5E9

Business Administration - Marketing

Program Code 2403
Program Name Business Administration - Marketing
Description Marketers manage the many links between an organization and its customers. Marketers analyze consumer needs, develop products and services to meet those needs, anticipate competitors actions and react swiftly to shifts in the environment. They also develop pricing and communications strategies, interact with suppliers, customers and the public, all while looking out for their clients best interests.

This three-year Marketing program offers broad-based training in business. It also offers specific training in marketing, including marketing research, marketing communications (which includes advertising and promotion), interactive marketing (which includes direct marketing, e-marketing and customer relationship management) and brand planning.
Admission Requirements Domestic Students must be 19 years of age or older to get in to this program. No other requirements are necessary.

International Students should contact our International Office via email at for eligibility.
Info Students will be placed in the appropriate English level based on skills assessment results.
Students who complete the English Assessment Test and score 170/171 (College Communications 2 /(ESL) or higher, are exempt from COMM160/161 (College Communications 1/(ESL)). If you score 160 or 161, then you must complete COMM 160/161 before you can proceed to COMM170/171.

MATH128 prepares students for MATH119, which is a required course for most School of Business Diploma programs. Applicants who test between 21/45 and 35/45 in the MATH Assessment test will be exempted from MATH128, and will take MATH118. Students who score 36/45 or higher will be exempted from MATH128 and MATH118 and will take MATH119.
Notes A minimum C grade is required for graduation. Program requirements are subject to change.

Please note that English and Math skills assessment are required prior to registering in an English or Math course. For more information on how to book an assessment and for study material, please visit the following website.
Contact Telephone 416-289-5000 EXT 2320
Contact Email

Mandatory Courses

Course Code Course Name
ACCT-123 Financial Accounting Concepts
BUSN-119 Business Fundamentals
BUSN-313 Career Action
BUSN-333 Business Culture and Coll. Pract
BUSN-350 Business Ethics
COMM-160 College Communications 1
COMM-161 College Communication 1 (ESL)
COMM-170 College Communication 2
COMM-171 College Communication 2 (ESL)
COMP-106 Applied Business Software 1
COMP-126 Applied Business Software 2
ECON-205 Principles of Micro Economics
ECON-206 Principles of Macro Economics
ENTP-302 Creating and Managing Innovation
GNED-500 Global Citizenship
HRMT-300 Organizational Behaviour
HRMT-301 Human Resource Management
INTL-220 International Business Concepts
MATH-119 Mathematics of Finance 2
MATH-128 Mathematics Of Finance 1-E
MKTG-116 Principles of Marketing
MKTG-221 Practical Applications in Marketing
MKTG-222 Retailing
MKTG-223 Professional Selling
MKTG-224 Market Research
MKTG-226 Market Analysis
MKTG-228 Brand Planning
MKTG-229 Digital Marketing
MKTG-233 Consumer Analysis
MKTG-301 B2B Marketing and Channel Management
MKTG-331 Marketing Communications
MKTG-332 International Marketing
MKTG-340 Strategic Marketing Planning
OMGT-129 Intro to Supply Chain and Business Operations

Elective Courses

Plus TWO General Education (GNED) electives and TWO Business Elective courses. See the list of courses below for Business Elective Options.
Course Code Course Name
ACCT-222 Management Accounting 1
BUSN-332 Business Strategy
ENTP-331 Developing a Business Plan
HRMT-302 Recruitment and Selection
HRMT-306 Employment Law
HRMT-307 Human Resource Planning
HRMT-308 Labour Relations
HRMT-309 Human Resources Management Systems
HRMT-310 Occupational Health and Safety
HRMT-311 Compensation and Benefits
HRMT-312 Employee Training and Development
HRMT-317 Managerial Accounting for Human Resources Management
HRMT-318 Payroll
INTL-221 Customs Procedures
INTL-222 Global Logistics
INTL-303 International Banking and Trade Finance
INTL-334 International Trade Law
INTL-336 International Management: Strategy and Negotiation
MGMT-222 Management Principles
MGMT-322 Management Information Systems
OMGT-226 Materials Management
OMGT-229 Project Management for Business