416 289 5000
1-800-268-4419 (in Ontario)

P.O. Box 631 Station A
Toronto, ON, M1K 5E9

Branding in Business and Personal Social Media

Course Code SMED-107
Course Name Branding in Business and Personal Social Media
Category Distance Learning
Description The line between personal and professional use of social media and the impact it has on both spheres is rarely clear. You will develop an understanding of best practices for employee behaviour using social media and explore the common social media roles within an organization. Through the exploration of topics surrounding online behaviour and responsibility, learners develop personal branding guidelines; identify differences between being personal and personable online, and establish guidelines on how to create appropriate separation of professional versus personal life. Through case studies, you will analyze the effects of online behaviour, identify the importance of respect and transparency, as well as how to react to criticism/attack and to always publish responsibly.
Contact Telephone 416-289-5207
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Section Cost Semester Start Date End Date Meeting Times Campus
415 $289.05 Fall 2023 2023-09-12 2023-12-19
Times Days
No times defined -
425 $289.05 Winter 2024 2024-01-16 2024-04-23
Times Days
No times defined -
435 $289.05 Summer 2024 2024-05-14 2024-08-20
Times Days
No times defined -
Legend for Days
M - Monday T - Tuesday W - Wednesday R - Thursday F - Friday S - Saturday U - Sunday
TBA - To Be Announced