416 289 5000
1-800-268-4419 (in Ontario)

P.O. Box 631 Station A
Toronto, ON, M1K 5E9

introduction to Analytics

Course Code PRCM-122
Course Name introduction to Analytics
Category Media, Arts and Design
Description This course is designed to provide you with a basic overview of the various aspects involved in the analysis of quantitative and qualitative data -- as it pertains to interactive media. Topics will include: goal setting, defining key performance indicators and metrics, utilizing analytics tools currently available on the market, evaluating various analytics vendors, learning how quantitative and qualitative data is analyzed, and evaluating an interactive project from a return on investment perspective
Notes Register online : or 416-289-5300

416-289-5000 ex. 2246
Contact Telephone 416-289-5207
Contact E-mail
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Section Cost Semester Start Date End Date Meeting Times Campus
There are no sections for this course at this time.
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TBA - To Be Announced