416 289 5000
1-800-268-4419 (in Ontario)

P.O. Box 631 Station A
Toronto, ON, M1K 5E9

Strategic Marketing Planning

Course Code MKTG-340
Course Name Strategic Marketing Planning
Category Business
Description Strategic Marketing, as a senior level marketing course, will examine the decision-making role of the marketing manager.

In today's competitive environment, managers must decide the best course of action among different marketing initiatives by comparing the costs and benefits of each. As such, you will learn to assess customer value and loyalty, marketing performance and how the different marketing strategies contribute to the profitability and growth of organizations.

The course will blend theoretical and practical applications while emphasizing modern marketing and analytical models that will make you more valuable in the workplace. Among the activities in which you will partake as a Strategic Marketing student will be a variety of group and individual marketing plans, in-class quizzes, chapter tests and more.

After successfully completing this undertaking, you will have the knowledge and skills to successfully:

• Create forward-looking metrics to better estimate future market trends and company success;
• Develop competency in leading edge marketing performance tools to assess marketing's contribution to the enterprise's financial performance;
• Analyze different pricing strategies and the role pricing plays in product positioning;
• Analyze the profit impact of different marketing strategies in a modern organization;
• Evaluate the effectiveness of marketing strategies in a modern organization;
• Develop a marketing plan.
Contact Telephone 416-289-5207
Contact E-mail
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Section Cost Semester Start Date End Date Meeting Times Campus
There are no sections for this course at this time.
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TBA - To Be Announced