416 289 5000
1-800-268-4419 (in Ontario)

P.O. Box 631 Station A
Toronto, ON, M1K 5E9

Sales Promotion and Direct Response Marketing

Course Code MKTG-335
Course Name Sales Promotion and Direct Response Marketing
Category Business
Description Topics include program planning, media selection, creative packaging, testing and rollout, order processing and fulfillment, program evaluation, legal and ethical considerations and integrating direct response marketing within the traditional marketing mix.

(includes materials fee - text extra)
Contact Telephone 416-289-5207
Contact E-mail
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Section Cost Semester Start Date End Date Meeting Times Campus
There are no sections for this course at this time.
Legend for Days
M - Monday T - Tuesday W - Wednesday R - Thursday F - Friday S - Saturday U - Sunday
TBA - To Be Announced