416 289 5000
1-800-268-4419 (in Ontario)

P.O. Box 631 Station A
Toronto, ON, M1K 5E9

Sponsorship Development

Course Code EVNT-706
Course Name Sponsorship Development
Category Hospitality
Description This course discusses the definitions and historical development of sponsorship. Students will become familiar with strategies required to generate revenue through funding and preparing an inclusive plan for selling and coordinating deals. The concept of creating proposals, conducting a comprehensive needs-assessment and identifying qualified prospective sponsors will be covered. Legislation affecting sponsor and donor relationships will be explored as well as determining fulfillment responsibilities. Through researching market factors and event exposures, students will learn how to investigate and set sponsorship pricing.
Contact Telephone 416-289-5207
Contact E-mail
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Section Cost Semester Start Date End Date Meeting Times Campus
435 $572.55 Summer 2023 2023-05-09 2023-08-15
Times Days
No times defined -
425 $572.55 Winter 2024 2024-01-16 2024-04-23
Times Days
No times defined -
435 $572.55 Summer 2024 2024-05-14 2024-08-20
Times Days
No times defined -
Legend for Days
M - Monday T - Tuesday W - Wednesday R - Thursday F - Friday S - Saturday U - Sunday
TBA - To Be Announced