Sponsorship Development
Course Code | EVNT-706 |
Course Name | Sponsorship Development |
Category | Hospitality |
Description | This course discusses the definitions and historical development of sponsorship. Students will become familiar with strategies required to generate revenue through funding and preparing an inclusive plan for selling and coordinating deals. The concept of creating proposals, conducting a comprehensive needs-assessment and identifying qualified prospective sponsors will be covered. Legislation affecting sponsor and donor relationships will be explored as well as determining fulfillment responsibilities. Through researching market factors and event exposures, students will learn how to investigate and set sponsorship pricing. |
Notes | |
Contact Telephone | 416-289-5207 |
Contact E-mail | ce@centennialcollege.ca |
Associated Programs |
Upcoming Intake
There are no sections for this course at this time.