|Course Name||Digital Marketing|
|Description||In this course you discover the differences between marketing strategy and tactics, how to measure success with key performance indicators and how to set targets for digital marketing campaigns.
By the end of this course, you will create a digital marketing plan that will support the launch of your e-commerce business. Your digital marketing plan identifies SMART objectives and lays out the
implementation plan on how your business will achieve these.
You will have the opportunity to explore digital tactics, such as search engine optimization, content marketing, social media marketing and advertising, customer relationship management and email
marketing, conversion rate optimization and how to use Google Analytics to track your website performance.
|Notes||DRMC 102 Digital Marketing - 4 Weeks, 43 Hours|
|Section||Cost||Semester||Start Date||End Date||Meeting Times||Campus|
|Legend for Days
M - Monday T - Tuesday W - Wednesday R - Thursday F - Friday S - Saturday U - Sunday
TBA - To Be Announced