|Course Name||Digital Branding|
|Description||A brand is more than a logo or a catchphrase. Your brand tells your customers who you are, what you value, and what makes you unique. In a digital environment, branding is important to build trust and connection with
your customer, and consistency is key.
In this course, you will learn how to create a seamless & consistent brand experience through all digital retail channels. You will create digital assets, such as a logo, typography, and a color palette, as well as crafting your
brand story and customer personas.
You will use the Shopify slogan creator to make your brand tagline, Pinterest to compile research and inspiration, Colors to create your brand color palette, Canva to create a mood board, and Microsoft Word to bring all brand assets together. By the end of this course, you will have created a digital brand guide and a digital brand identity kit. These documents are used to communicate your brand across your company, and the items inside are the elements you need to give your brand consistency across all your digital platforms.
|Notes||DRMC 101 Digital Branding - 3 Weeks, 30 Hours|
|Section||Cost||Semester||Start Date||End Date||Meeting Times||Campus|
|Legend for Days
M - Monday T - Tuesday W - Wednesday R - Thursday F - Friday S - Saturday U - Sunday
TBA - To Be Announced