416 289 5000
1-800-268-4419 (in Ontario)

P.O. Box 631 Station A
Toronto, ON, M1K 5E9

Arts Marketing I (Part-time)

Course Code ARTM-701
Course Name Arts Marketing I (Part-time)
Category Media, Arts and Design
Description This module engages students in telling the story of their organization to audiences and patrons through their strategic marketing process that creates, communicates and delivers value to stakeholders and manages relationships in ways that benefit both cultural organizations and stakeholders.

Arts marketing plays a critical role in ensuring the arts engage diverse audiences and stakeholders, and it presents artists and arts organizations with the opportunity to broaden, deepen and diversify the audiences for their work. This course develops students' arts marketing skills, addressing both marketing planning processes and the use of marketing tools and techniques such as audience development, branding, market segmentation, promotions and e-marketing. Marketing plans and sample materials will be developed in consultation with local arts organizations.
Notes Register online : or call 416-289-5300

416-289-5000 ex. 2246
Contact Telephone 416-289-5207
Contact E-mail
Associated Programs
New Search
Section Cost Semester Start Date End Date Meeting Times Campus
There are no sections for this course at this time.
Legend for Days
M - Monday T - Tuesday W - Wednesday R - Thursday F - Friday S - Saturday U - Sunday
TBA - To Be Announced