Arts Marketing I (Part-time)

Course Code	ARTM-701
Course Name	Arts Marketing I (Part-time)
Category	Media, Arts and Design
Description	This module engages students in telling the story of their organization to audiences and patrons through their strategic marketing process that creates, communicates and delivers value to stakeholders and manages relationships in ways that benefit both cultural organizations and stakeholders. Arts marketing plays a critical role in ensuring the arts engage diverse audiences and stakeholders, and it presents artists and arts organizations with the opportunity to broaden, deepen and diversify the audiences for their work. This course develops students' arts marketing skills, addressing both marketing planning processes and the use of marketing tools and techniques such as audience development, branding, market segmentation, promotions and e-marketing. Marketing plans and sample materials will be developed in consultation with local arts organizations.
Notes	Register online : https://secure.centennialcollege.ca/webreg or call 416-289-5300 email: storyarts.pt@centennialcollege.ca 416-289-5000 ex. 2246
Contact Telephone	416-289-5207
Contact E-mail	ce@centennialcollege.ca
Associated Programs

Section	Cost	Semester	Start Date	End Date	Meeting Times	Campus
There are no sections for this course at this time.

Legend for Days M - Monday T - Tuesday W - Wednesday R - Thursday F - Friday S - Saturday U - Sunday TBA - To Be Announced