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416 289 5000
1-800-268-4419 (in Ontario)
P.O. Box 631 Station A
Toronto, ON, M1K 5E9
Introduction to Media Planning (Part-time)
| Course Code | AMED-704 |
| Course Name | Introduction to Media Planning (Part-time) |
| Category | Media, Arts and Design |
| Description | A business plan has three core elements - Objectives, Strategy and Execution. A media plan follows the same principles with a deep understanding of media channels in order to develop communication plans that work. This course looks at a broad selection of new and traditional media channels from the point of view of how the consumer interacts with them in their day-to-day lives. Through evaluating the impact and weaknesses of a variety of channels, including their cost effectiveness and efficiency, students will learn how these channels can be combined to create powerful media plans. |
| Notes | Register online : https://secure.centennialcollege.ca/webreg or 416-289-5300 email: storyarts.pt@centennialcollege.ca 416-289-5000 ex. 2246 |
| Contact Telephone | 416-289-5207 |
| Contact E-mail | ce@centennialcollege.ca |
| Associated Programs |
| Section | Cost | Semester | Start Date | End Date | Meeting Times | Campus |
|---|---|---|---|---|---|---|
| There are no sections for this course at this time. | ||||||
| Legend for Days M - Monday T - Tuesday W - Wednesday R - Thursday F - Friday S - Saturday U - Sunday TBA - To Be Announced |