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416 289 5000
1-800-268-4419 (in Ontario)

P.O. Box 631 Station A
Toronto, ON, M1K 5E9

Media Research Data and Analyses (Part-time)

Course Code AMED-703
Course Name Media Research Data and Analyses (Part-time)
Category Media, Arts and Design
Description Effective advertising campaigns require effective message delivery in order to make sure the campaign is seen by the right people the right amount of times with the right amount of impact. This course will introduce students to key research databases used in the industry such as PMB, NadBank, COMB and AC Nielsen (product spending/sales). They will learn the methodology each company uses to collect information and how to run the programs. Students will then learn to analyze and apply the information to develop target audience profiles, brand and product category profiles and analysis of media measurement.
Notes Register online : https://secure.centennialcollege.ca/webreg or 416-289-5300

email: storyarts.pt@centennialcollege.ca
416-289-5000 ex. 2246
Contact Telephone 416-289-5207
Contact E-mail ce@centennialcollege.ca
Associated Programs
Register Online https://secure.centennialcollege.ca/webreg/
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Section Cost Semester Start Date End Date Meeting Times Campus
801 $496.55 Fall 2022 2022-09-06 2022-12-17
Times Days
No times defined -
Distance Online
Legend for Days
M - Monday T - Tuesday W - Wednesday R - Thursday F - Friday S - Saturday U - Sunday
TBA - To Be Announced
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