416 289 5000
1-800-268-4419 (in Ontario)

P.O. Box 631 Station A
Toronto, ON, M1K 5E9

Integrated Marketing Foundations (Part-time)

Course Code AAM-701
Course Name Integrated Marketing Foundations (Part-time)
Category Media, Arts and Design
Description Integrated Marketing Communications (IMC) is considered the highest growth area of the communications industry, making it of critical importance to students of advertising. Emphasis will be placed, at an introductory level, on the fundamentals of Marketing and the key elements of IMC including: sales promotion, event marketing, public relations/publicity, Internet marketing and direct marketing.
Notes Register online : or 416-289-5300

416-289-5000 ex. 2246
Contact Telephone 416-289-5207
Contact E-mail
Associated Programs
New Search
Section Cost Semester Start Date End Date Meeting Times Campus
There are no sections for this course at this time.
Legend for Days
M - Monday T - Tuesday W - Wednesday R - Thursday F - Friday S - Saturday U - Sunday
TBA - To Be Announced