Business Fundamentals BUSN-119
|Course Name||Business Fundamentals|
|Description||Introduction to Canadian and International Business will focus on a broad range of business concepts, practices and theories relevant to today's global business environment.
You will examine the interrelationship among functional areas of a business enterprise, specifically human resources, operations management, marketing and sales, and accounting and finance. You will also develop an understanding of how these functional areas of business are impacted as the economy, technology, global competition and consumer decision-making continue to evolve.
Included in the Introduction to Canadian and International Business course will be hands-on activities that will allow you to develop and enhance your ability to work effectively in a team, conduct research, analyze cases and deliver professional business presentations. These essential business skills will establish a foundation for future academic success, while preparing you for the professional demands of a career in business.
Specific teaching tools may include quizzes, group discussions, mini cases, mini presentations, research, reflection, tests, assignments, group projects and more.
Your training will give you the know-how to:
• Outline the components of an environmental scan and describe how political, economic (i.e. fiscal and monetary policies, population dynamics, emerging markets, economic cycles), socio-cultural, technological, and competitive factors create favourable opportunities for, or set constraints upon, a business enterprise;
• Describe the impact of environmental and ethical issues (i.e. public safety, disposal of waste, false advertising, bribery, confidentiality, corporate social responsibility, conflict of interest and corruption) upon an organization's operations and its stakeholders;
• Discuss the impact of major international trade agreements and organizations on international business opportunities (i.e. NAFTA, WTO, EU, ASEAN, COMESA and MERCOSOR);
• Discuss the impact of existing and emerging technologies on business opportunities (i.e. social media, ecommerce, wireless technologies);
• Discuss the major activities involved in the functional areas of an organization (i.e. human resources, marketing, accounting and/or finance, and operations and/or production);
• Discuss the considerations entrepreneurs make when starting a business as well as the importance of, and elements of, a business plan;
• Discuss risk management strategies (i.e. insurance, contingency plans, SWOT analysis);
• Recommend possible courses of action an organization might pursue based on the analysis of information gathered through research conducted using both LRC databases, business cases, and other qualified and/or approved sources of information;
• Identify sources of information gathered to give proper recognition to the works of others (i.e. avoiding plagiarism, applying APA formatting).
|Notes||This course is available in both in-class and distance learning formats.
2403 - BUSINESS ADMINISTRATION - MARKETING
2406 - BUSINESS ADMINISTRATION - LEADERSHIP AND MANAGEMENT
2709 - BUSINESS ADMINISTRATION - HUMAN RESOURCES
2803 - BUSINESS
2805 - BUSINESS MARKETING
7278 - BUSINESS MANAGEMENT - MARKETING
7298 - BUSINESS MANAGEMENT - INTERNATIONAL
7391 - MANAGEMENT
7836 - QUALITY CONTROL AND STANDARDS MAINTENANCE
7049- PROFESSIONAL SALES
|Section||Cost||Semester||Start Date||End Date||Meeting Times||Campus|
|Legend for Days
M - Monday T - Tuesday W - Wednesday R - Thursday F - Friday S - Saturday U - Sunday
TBA - To Be Announced