||This certificate is for business people who wish to learn more about satisfying their customers needs. The program is designed to improve your capabilities as a marketer/marketing manager. Emphasis is on an integrated approach to marketing from a managerial point-of-view, using a decision orientation in marketing programs, an analytical approach to marketing management, and an understanding of the constraints and opportunities available for marketers within the social, political, technological and global environment. Marketers need to understand how to evaluate new business opportunities, how to execute marketing plans and how to control the processes.
||Domestic Students must be 19 years of age or older to get in to this program. No other requirements are necessary.
International Students should contact our International Office via email at firstname.lastname@example.org for eligibility.
||Applicable courses may be used for credit towards the two-year (2805) or three-year (2403) Marketing diplomas.
||416-289-5000 EXT 3157
||Principles of Marketing
||Practical Applications in Marketing
In addition to the Mandatory Courses listed, please select seven courses from the following: