Marketing 7106

Certificate Code 7106
Certificate Name Marketing
Description This certificate is for business people who wish to learn more about satisfying their customers needs. The program is designed to improve your capabilities as a marketer/marketing manager. Emphasis is on an integrated approach to marketing from a managerial point-of-view, using a decision orientation in marketing programs, an analytical approach to marketing management, and an understanding of the constraints and opportunities available for marketers within the social, political, technological and global environment. Marketers need to understand how to evaluate new business opportunities, how to execute marketing plans and how to control the processes.
Admissions Requirements Domestic Students must be 19 years of age or older to get in to this program. No other requirements are necessary.

International Students should contact our International Office via email at international@centennialcollege.ca for eligibility.
Notes Applicable courses may be used for credit towards the two-year (2805) or three-year (2403) Marketing diplomas.
Contact Telephone 416-289-5000 EXT 3157
Contact E-mail business.PT@centennialcollege.ca

Mandatory Courses

Course Code Course Name
MKTG-116 Principles of Marketing
MKTG-221 Practical Applications in Marketing

Elective Courses

In addition to the Mandatory Courses listed, please select seven courses from the following:
Course Code Course Name
MKTG-223 Professional Selling
MKTG-224 Market Research
MKTG-228 Brand Planning
MKTG-229 Digital Marketing
MKTG-301 B2B Marketing and Channel Management
MKTG-331 Marketing Communications
MKTG-332 International Marketing
MKTG-340 Strategic Marketing Planning