Business Administration - Marketing 2403
|Certificate Name||Business Administration - Marketing|
|Description||Marketers manage the many links between an organization and its customers. Marketers analyze consumer needs, develop products and services to meet those needs, anticipate competitors actions and react swiftly to shifts in the environment. They also develop pricing and communications strategies, interact with suppliers, customers and the public, all while looking out for their clients best interests.
This three-year Marketing program offers broad-based training in business. It also offers specific training in marketing, including marketing research, marketing communications (which includes advertising and promotion), interactive marketing (which includes direct marketing, e-marketing and customer relationship management) and brand planning.
|Admissions Requirements||Domestic Students must be 19 years of age or older to get in to this program. No other requirements are necessary.
International Students should contact our International Office via email at firstname.lastname@example.org for eligibility.
|Notes||A minimum C grade is required for graduation. Program requirements are subject to change.
Please note that English and Math skills assessment are required prior to registering in an English or Math course. For more information on how to book an assessment and for study material, please visit the following website.
|Contact Telephone||416-289-5000 EXT 3157|
|Course Code||Course Name|
|ACCT-123||Financial Accounting Concepts|
|BUSN-333||Business Culture and Coll. Pract|
|COMM-160||College Communications 1|
|COMM-161||College Communication 1 (ESL)|
|COMM-170||College Communication 2|
|COMM-171||College Communication 2 (ESL)|
|COMP-106||Applied Business Software 1|
|COMP-126||Applied Business Software 2|
|ECON-205||Principles of Micro Economics|
|ECON-206||Principles of Macro Economics|
|HRMT-301||Human Resource Management|
|INTL-220||International Business Concepts|
|MATH-119||Mathematics of Finance 2|
|MKTG-116||Principles of Marketing|
|MKTG-221||Practical Applications in Marketing|
|MKTG-301||B2B Marketing and Channel Management|
|MKTG-340||Strategic Marketing Planning|
|OMGT-129||Intro to Supply Chain and Business Operations|
Plus TWO General Education (GNED) electives and TWO Business Elective courses. See the list of courses below for Business Elective Options.
|Course Code||Course Name|
|ACCT-222||Management Accounting 1|
|ENTP-331||Developing a Business Plan|
|HRMT-302||Recruitment and Selection|
|HRMT-307||Human Resource Planning|
|HRMT-309||Human Resources Management Systems|
|HRMT-310||Occupational Health and Safety|
|HRMT-311||Compensation and Benefits|
|HRMT-312||Employee Training and Development|
|HRMT-317||Managerial Accounting for Human Resources Management|
|INTL-303||International Banking and Trade Finance|
|INTL-334||International Trade Law|
|INTL-336||International Management: Strategy and Negotiation|
|MGMT-322||Management Information Systems|
|OMGT-229||Project Management for Business|